Families aren't just looking for communities with low taxes when moving.

In fact, when families are looking to move to new communities, schools are often one of their top priorities. However, many school ranking sites don't tell the truth about your schools. They don’t acknowledge the makeup of your student body when analyzing test scores, resulting in biased school ratings.

These other school ranking sites hurt home values, stunt business growth, and lead to a cycle residency issues.

We bring transparency and fairness to school rankings which helps change public perception about your city, and bring more families to your community.

DATA DRIVES
GOOD DECISIONS

Our unique ranking metrics deliver more transparent and fair data so families can make good decisions based on real comparisons. Other ranking sites are showing only part of the picture - with test scores alone acting as a major factor - and do not compare apples to apples. The end result is this misleading, biased, and discriminatory data guides family school decisions and public perceptions of your community.

We are providing a way for municipalities to have an honest conversation that reframes and celebrates outperforming schools.

SchoolSparrow REBRANDS Communities

Test scores are only one indicator of school quality, but they need to be taken in context. We account for the socio-economic profile of each school and make adjustments accordingly.

Kids in diverse environments develop better teamwork skills, better problem solving skills, more empathy and acceptance towards others.

Adjustments for special populations, like LEP/CWD students, are necessary for a fair comparison of schools.

Appropriately adjusted student performance data reveals dozens of high quality schools in areas that are otherwise overlooked.

THE SCHOOLSPARROW PROCESS

We Analyze Your Community's Schools

Using our unique algorithm, we control for variables that  test scores cannot, painting a complete - and fair - picture of your schools.

We Create Content

We use our findings to create content around your your schools that shifts the narrative so that existing and potential community members see your city's truth.

We Distribute The Message

Using the content we created around your schools, we leverage paid and organic channels, as well as hyper-local influencers to tell the true story of your schools.

HOW CAN WE HELP YOUR COMMUNITY?

At our core, we are here to bring transparency and fairness to the way schools are ranked. In order to do that, we need to first, explain the problem. Most families do want what's best for their child, and try to find homes in communities that offer the best growth potential they can afford. However, many parents fall victim to the fallacy that test scores are a good indicator of quality. They move far away from urban areas to be able to afford a "good education," while missing on amazing opportunities close to their jobs and within cities. Then, increase awareness of how your schools are over performing. We do this a few ways, all outlined here:

COMMUNICATION TOOLS

COMMUNITY BRANDED SEARCH SITE

We develop a custom, locally branded microsite where you can direct potential homebuyers and community partners to conduct their own search. This search is tailored to your community, the commute times to businesses you support, and the available housing stock in the school districts we've ranked for you.

SCHOOL PROFILES

We work with administrators in your school districts to review our data, and couple that with your "on-the-ground" insight to create profiles of your high-performing schools. This helps create additional awareness through organic search ranking, social media posts, and our own blog posts. Coupling those outlets with our unique approach to leveraging "micro" influencers, we generate interest in your schools that drive attendance and funding.

FACUTLY SPOTLIGHTS

Teaching to a test doesn't work. When we see schools consistently outranking other ranking systems through our proprietary algorithm that controls for parent income, diversity, LEP, and special needs students, we know that that's because of amazing, local teachers supported by forward-thinking administration. We profile the teachers that are driving success for students in and out of the classroom to enhance retention, increase morale, and honor their commitment to their students. Shared on search and social channels, these "feel good" stories increase visibility and trust.

STYLE GUIDE

With new messaging in place around your schools' successes, and new content being shared across social media, search engines, podcasts, and more digital channels, we establish a style guide that your Chamber of Commerce, and other community organizations, can use to ensure your biggest local champions are in control of your city's narrative of success.

NET PROMOTER SCORE SURVEYS

Do you know how your families feel about local faculty? Or how they feel about the value of their investment in your community? Or how their children feel about local opportunity? Our approach to surveying key stakeholders ensure that the successes seen in the classroom are properly understood by parents, and enhance the synergy of what's going on to support students within the classroom, community, and home.

GIS

We've developed a core competency of creating GIS interfaces, where parents can find their 'assigned schools' and administrators can provide access for people to download the data. This will make it more clear to potential homebuyers just where the best opportunities in your community are.

THE DRAW ISN'T JUST LOW TAXES.
IT'S HIGH COMMUNITY VALUE.

Many community economic development offices have tried lowering taxes as a way to draw more families and, in turn, boost local business. It almost never works alone. Families understand value is more important than just price, and that's why communicating the value of your schools are so important.

I was absolutely overjoyed to hear that LSES made the Top 30 Hidden Gems in the metro Atlanta area.  For the past 13 years, the school, its students, staff, and community have been my heart and my reason for getting up every day.  While many leaders at high poverty schools complain about the lack of parental support, I had parents who made their children's education a top priority.  Over 30% of the student body speak a language other than English at home and I always told them that they were smarter than the average kids because not only were they learning to read, write, and compute but they were also learning English at the same time.  The kids are amazing!!  I also attribute much of the growth that the students made over the years to the fact that we are a family.  While we might look different and might not be related, we are family.  We celebrated our differences along with the various cultures and languages represented among the students and staff.  Our diversity makes us stronger!!

- Principal Marchant, Atlanta Public Schools

LET'S HELP GROW YOUR COMMUNITY

If you're ready to learn more about how our ranking system brings greater transparency to the success of your classrooms, and how we can help you put a spotlight on the value of your community, you can request a demo.